The Diamond that defines elegance


Let’s start by traveling back in time. The Art Deco movement in decorative art originated in the 1920s and developed a significant style in places like the Western part of Europe and the United States during the 1930s. The designs of Art Deco were a blend of modernism and fashion. Art Deco designs got mostly characterized by their sleek geometric design and got created mainly using human-made materials.

Asscher Cut’s history goes back to the 1900s when back in 1902; Joseph Asscher first created the Asscher Cut. Joseph put his set of criteria like larger step facets, a higher crown, and a smaller table to lift the beauty and produce something even more brilliant. Putting up the criteria’s turned out to be a unique diamond with a classic look than other cuts.

The Asscher cut reached the peak of its popularity in the 1920s, particularly in Art Deco designs, which is the reason modern brides look upon Art Deco Asscher Cut Engagement Ring as “vintage” or “antique.” There was a time when Asscher cut was only found in antique shops, but today, it has gained popularity among women for its unique look: a squared shape with the emerald cut like corners.

Retrieving popularity

Wondering how Asscher cut regained its popularity? Here it goes- The Asscher cut deprived in favor in the latter part of the 20th century. In 1999, 2 inheritors of Joseph Asscher named Edward and Joop Asscher reworked upon their ancestor’s design and created the Royal Asscher cut. The Royal Asscher is one of many reasons why the Asscher-cut diamond has recouped as one of the more popular, unique cuts for bridal jewelry. Whereas, modeling an Asscher Cut engagement ring on “Sex in the city” during the wedding of Aidan Shaw and Carrie Bradshaw is considered another reason for being the favorite fashion-conscious people.

Why its the most bride’s choice?

Brides preferring superior and vintage styled engagement rings would select art deco asscher cut engagement rings. But, here comes the question- WHY? Why do brides love the baguette diamond cut?

Here comes the answer; besides the Asscher Cut having an old-world charm that looks both antique and modern at once, the Asscher Cuts, especially from the Art Deco Era, are unique and different from Emerald cuts. Both emerald cut and Asscher cut diamonds belong to the “step cut” group but can still be like chalk and cheese as an emerald cut has a broader table while the Asscher has a higher crown and smaller table makes it an amount above. Though square in shape, it can be considered somewhat octagonal because all four corners get cropped. Having a flat table provides an unimpeded view into the center of the stone. Asscher cut diamonds are naturally inclined towards the Art Deco style of the 1920s and could be the wedding ring set of your dreams.


Lastly, these elegant and classy diamonds and are an excellent choice for women who love the look of emerald cuts but want a square shape.

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